Throughout my career I’ve had the opportunity to help lead, advise and manage the advertisement and overall marketing strategy for a wide range and variety of clients whose industries include Education, the Outdoors, Travel & Tourism, Economic Development, Food & Bev, Real Estate, Apparel, Healthcare and numerous Nonprofits.
THE OUTDOOR LIFESTYLE & RECREATION INDUSTRY
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The Landmark Project
I’ve worked with The Landmark Project for close to five years ranging anywhere from helping with trade show events, product production and general operations to managing their paid media marketing efforts (Facebook, Instagram, Google Ads), advising on their overall marketing strategy and vision casting for the company’s longterm growth.
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SEAFWA (Southeastern Association of Fish and Wildlife Agencies)
I’ve lead and developed multiple grant funded marketing projects for the Southeastern Association of Fish and Wildlife Agencies. In 2022 I helped plan, develop, and manage a multi-state influencer marketing campaign increasing the sale of hunting licenses across 15 southeastern states. And currently in 2023 I’ve continued my work with SEAFWA, developing and managing a digital marketing campaign that’s increasing awareness about wildlife conservation efforts.
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Vapor Apparel
After designing and developing Vapor Apparel’s initial logo and brand anthem as part of their overall brand identity, my team was later contracted to take over and manage all of their paid advertising efforts on Facebook, Instagram, Pinterest and Google Ads. I worked alongside Vapor’s internal marketing team to help guide their brand messaging, budgets, targeting tactics and overall marketing strategy with their paid ads and KPI reporting.
TRAVEL, TOURISM & ECONOMIC DEVELOPMENT
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Charleston CVB
I’ve worked with the Charleston CVB for over five years now promoting travel and tourism to the historic city of Charleston, South Carolina. The marketing efforts I manage include paid ads on Facebook, Instagram, Pinterest and Google Ads, as well as creating and sending numerous monthly emails that are segmented and dynamically targeted at potential travelers and those looking to vacation. Advertisements run are generally aimed at promoting Charleston’s hotels, attractions and world famous dining scene, as well as their beaches, wedding venues, golf courses, resorts and more.
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WNC: MADE X MTNS
Contracted to help the region of Western North Carolina (WNC) build and develop a unifying, regional brand that would highlight and showcase the numerous outdoor industry brands that call WNC home, and position them as the “Outdoor Industry Hub of the East.” I helped guide the overall strategy of the project and took on the primary role of project manager and as we developed and designed everything from the brand identity, story and guidelines to the website, brand video and several core stories that promoted significant people, places and businesses in the region.
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North Carolina: Year Of The Trail
NC Year of the Trail is the largest statewide celebration of trails and outdoor recreation in North Carolina history. I worked to lead, develop, and rollout a year long digital marketing campaign to build awareness around the Year of The Trail campaign, and highlight specific trails and trail based events within the state of NC. Trails are the backbone of North Carolina’s growing $28 billion outdoor recreation economy, and I’m actively working with the Great Trail State Coalition to keep their paid marketing efforts going beyond just the 2023 “Year of The Trail.”
501(c)3 NONPROFITS
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Overcoming Obstacles
For over five years I’ve worked with Overcoming Obstacles to provide Free Life Skills Curriculum to K-12 students in the United States, Canada, Australia, New Zealand and Mexico. Successfully managing all paid media marketing efforts through Facebook, Instagram, Pinterest, Linkedin, Google Ads, and the Google Ad Grant with consistent YOY growth seen in each of the last three and a half years. I’ve also overseen and advised on the overall marketing strategy as a whole for reaching new and returning educators, counselors and parents in need of resources for their K-12 students, as well assisted with their website and applications development.
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Travelers Rest Farmers Market
Throughout my six years on the board of the TRFM (the largest nonprofit run market in the state of South Carolina), I redesigned and built their website, set up and ran paid ads, successfully received and managed the Google Ad Grant, installed website tracking through Google Tag Manager, connected all necessary platforms to Google Analytics, and provided reporting on both a monthly and annual basis to guide and track the growth of the market. Utilizing analytics reports on our trackable goals and KPI’s in order to support and leverage our efforts with fundraising, grant writing and obtaining corporate sponsorships for funding the market.
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South Carolina Aquarium
Working in tandem with the aquarium’s in-house marketing team and leadership personnel, I helped to successfully resolve issues being faced with their Google Ad Grant and set up numerous ad campaigns to help promote the sale of aquarium tickets and memberships to both locals in the Charleston area and those visiting for vacation. In addition to the Ad Grant, I also manage their paid Google Ads account, and advise on their overall marketing strategy and other types of traditional media buys to best promote and advertise the aquarium offerings. Advertising for ticket sales, membership drives, special events, etc, and providing weekly reports on all target goals and KPI’s being tracked in Google Analytics.